To begin with a film franchise most pitch ideas until they find a good one. Let's take an example from The Santa Clause movies. They thought of the idea and made the movie. It was a good movie and made alot of money in the box offices.
With that money they created a sequel. When people heard of this sequel to a good movie they saw it and provided box office money even though the movie wasn't that great.
With that new money created another sequel. This movie no one went to see because the last one was so bad. They knew it was bad so there is now no box office money ending the film franchise at 3 movies.
Always about the money, hmm?
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