Yes, we've heard of trailers for television shows and films. There have even been trailers for music videos, albums, songs, and such. I have never heard of a book trailer, though. However, if the first one I see stars B.J. Novak and Mindy Kaling, features his surefire-awesome new book of fiction, addresses the B.J. pretentiousness rumors, and has two references to The Office, I think I'm going to really like book trailers. This one is sheer perfection.
Glad you enjoyed it so much!
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