My Power Is Beyond Your Understanding: Argument 31: What Was The Worst Public Relations Gimmick In Boston Sports History?

Thursday, October 11, 2012

Argument 31: What Was The Worst Public Relations Gimmick In Boston Sports History?

Book Answer: It's Called Bruins

I'll agree with the book on this one. The whole dramatic commercial push of 'It's Called Bruins' and Dennis Leary speaks emotionally to the camera. It was a rebranding of the Big Bad Bruins. It didn't turn it well, though. The Bruins won a measly 28 games and finished in 13th place in the Eastern Conference. It was one of the weakest Boston teams ever. Wow.

1 comment:

Wings1295October 11, 2012 at 12:54 PM
Can't all be winners, I guess.
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Thursday, October 11, 2012

Argument 31: What Was The Worst Public Relations Gimmick In Boston Sports History?

1 comment:

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