In a new social experiment/commercial for Heineken (the beer), Fred Armisen went to one side of a street in Manhattan and called a payphone at the other side. People would pick up and Fred would tell them to stop what they were doing and cross the street. Naturally, very few (only five) people took him up on the offer, but the reward was great. He invited them on stage in a comedy club. Interesting take on an ad for beer.
Took too long to watch, says the video is private. With Armisen, I am sure it was interesting, to say the least!
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